Do you want your site to obtain high Google rankings so that you can get more traffic? Of course, you do. In fact, getting high Google rankings is every site owner’s dream, and it is achievable. However, your site cannot improve its rankings if you don’t implement the best strategies. You have to carry out the best SEO practices. Implementing the best tactics helps to put your site at the top of the first page of Google. You also have to keep in mind that the strategies that work today might not work a year from now because Google keeps updating its algorithm to provide users with the best experience.
Therefore, it is imperative for you to keep monitoring to ensure that your SEO strategies are up to date. If you don’t know about SEO, you can hire a consultant or SEO expert to help you implement the proper strategies. You could also learn SEO by yourself, and even if it might take some time to master it, you will be impressed by the results. An effective way to know how your site is ranking on Google is by logging on to https://serpbook.com. This guide will give you ten ways that could immediately improve your rankings on Google.
1. Keyword research
If you are looking to improve your Google rankings, one of the most important things that you are required to do is keyword research. Keywords are a vital aspect when it comes to rankings, and you have to ensure that you are using the most relevant keywords in your field. With the right keywords, you can generate substantial traffic to your site, boosting your rankings. To find the most relevant keywords, you have to conduct keyword research. It is an important part of any SEO campaign.
Fortunately, there are tools like Google Keyword Planner, which help you to find the keywords with the most traffic and the most relevant ones. You could also look at the keywords that your competitors are using. It is also advisable to use long-tail keywords, and they need to be specific about what your target audience is looking for. Such keyword phrases make it easier for users to find your site. A site that is optimized with keywords appeals to both Google bots and users alike. Ensure that every page has the proper keyword density. Stuffing keywords may affect the quality of your content.
2. Create high-quality content
Another crucial thing that digital marketers have noticed is creating high-quality content. It is imperative to ensure that you post often, and the content that you have on your site should strictly be high-quality. That notwithstanding, it should be highly relevant. Before you post any content, you have first to ask yourself, what do my customers want? When you have a clear grasp of what your target audience is looking for, you can now create content that will meet or exceed their expectations.
High-quality content will help to increase your click-through rate. And the more the users engage with your site, the higher your Google rankings. Moreover, when you provide users with useful information, Google will prioritize your site as an excellent resource, placing you on the first page. Furthermore, you should ensure that you have original and interesting content. Duplicate content could negatively affect your rankings.
3. Optimize on page load speed
If you want users to click more on your site and for Google to prioritize it, you have to improve your pages’ load speed. SEO aims at providing users with the best experience, and a site that loads slowly cannot achieve this goal. In fact, nobody wants to spend minutes waiting for a single page to load. It is discouraging, and it may end up reducing your traffic. When Google identifies that your site is loading too slow, it will lower your rankings, and users may never get to see your site.
Page load speed contributes a lot to your site’s visibility, and failing to resolve slow load speed as soon as possible could see you lose valuable traffic. You are required to remove any non-essential elements on your site to improve load speeds.
4. Come up with an excellent link building strategy
When Google is ranking sites, one of the things that it looks at is backlinks. Consequently, you have to come up with an impressive approach to ensure that your site only has high-quality backlinks. When your site has a lot of links from authoritative sites, it stands a better chance of being prioritized. It is even better for you to have one link from a reputable site than a hundred links from spammy sites. You need to come up with a proper link building plan, which could involve looking at the backlinks that your competitors have. You could also follow and share blog posts from other sites, or follow up with influencers. It could help boost your Google rankings.
5. Capitalize on social media
If you want to rank high on Google, you have to ensure that you create a presence for your brand on different social media platforms. Social media sites such as Facebook, Twitter, and Pinterest among others have billions of users. And the number of shares could help boost your Google rank. Social media helps with brand awareness, and it allows users to share your content more often. It could also help increase your conversion rates. The more the shares you get, the higher your traffic, which is a factor that is looked at by Google when it’s ranking sites.
6. Mobile optimization
If you didn’t know, the majority of people use mobile phones when they are searching for something online. Desktops are hardly used, and that is why it is advisable for you to optimize your site for mobile. Google recently rolled out mobile-first indexing, which prioritizes sites that are mobile-friendly. Making your site mobile-friendly is one of the ways through which you can improve the user experience. Therefore, if you want to obtain higher Google rankings, it is critical for you to optimize your site for mobile.
7. Use visual content
Humans are very visual, and they tend to engage more with a brand that has visual content as compared to a site that only has plain text. By using visual content – images, videos, and infographics, you can convey your message much easier, which attracts more traffic to your site. Additionally, visual content makes your content more appealing, and it allows you to put in some keywords, increasing the chances of Google and users to find your content. Visual content should be optimized so that it doesn’t affect your page load speed. With high-quality visual content, you might be surprised by how your Google rank will improve.
8. Ensure to format your pages well
When users come to your site, they want to find content that is neatly put and free from clutter. A page that is well formatted could increase the users’ dwell time, which is something that Google considers when ranking sites. As such, you should format your text to improve readability. You can bold some words, or even use H, H2, and H3 tags. They help to make your content appealing, plus it appears professional. Bullet points could also help. However, you need to format your page appropriately to improve your Google rankings.
9. Fix broken links
Another SEO strategy that could help improve your Google ranking is fixing broken links. Typically, when your site has broken links, visitors get a 404 error message after they click on a particular link. Broken links do your site no good, as Google may consider your site as neglected, which may lower your rankings. However, this should not be a problem that bugs you because it can be fixed. You first have to find the broken links on your site using tools such as Google Webmaster Tools or Screaming Frog SEO Spider. These tools check for broken links automatically, allowing you to get rid of them.
10. Ensure your pages have a good Meta description
When you are running a site, you have to ensure that every age has an excellent Meta description. Albeit Meta descriptions do not have a direct influence on your site’s rankings, they are essential when it comes to increasing your click-through rate. Why? It’s because Meta descriptions inform Google and visitors what is contained on your page. Google’s algorithm is advanced, and it can detect and read the Meta descriptions. Ensure to write it in a way that enhances readability. It should also include a relevant keyword.
Google is one of the most revered search engines. Therefore, every site is trying to get a spot at the top of Google’s first page. And the only way to appear there is if your site has good rankings. The only way to attain this position is by implementing the best SEO practices. The ten mentioned in this guide work quite efficiently, and they could help to boost your Google rankings and bring more traffic to your site.