Since the first day of a search engine like Google links were one of the main factors how they calculate the weight, index and show websites in SERPs. 2019 is no different, the only thing that has changed is the way how you build and scale links. Being link builder and an SEO expert myself for 6 plus years and ranking countless projects I know and can prove how links are important for ranking your website on search engines like Google,Bing and Yahoo. Today I am going to share five ways how backlinks still have value to increase your ranking in search engines.
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Represent Your Authenticity on Web
Backlinks are like votes, the more votes you have in elections the more chance you might have to win. Google works on the internet like an authority who calculate and reward sites and blogs who are genuinely working and providing value to others. Google knows this it is much important for their own business. Google was built on the philosophy of delivering value for free. Backlinks still work in 2019 as a single to more authenticity of your brand or blog, this proves that you are here to provide value. This is one of the prime reasons so many other authority sites in the same niche linking back to your site.
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Driving Targeted Traffic
What benefit do you get when you rank on the page first or top 3 results of Google? Obviously real traffic. Traffic is what makes your website alive in the eye of the search engine. Targeted traffic is hard to earn and Google knows this truth. Backlinks are one of the major sources of driving traffic from other sites, blogs, and search engines. Targeted traffic can turn your $1000 income into millions of dollars. There are many organic ways to drive free traffic from other sites to your money site, blog commenting, guest posting, video sharing, sharing infographics, etc…One of my favorite ways is guest blogging. Guest blogging one of the best ways to earn quality backlinks and still drive traffic and ranking to a higher level. Or you can hire a Digital Marketing Agency that does the rest for you.
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Online Reputation
Backlinks can surely help you in developing your online reputation. Online reputation can make or break businesses these days. Five-star reviews on yelp surely going to give a positive message to your overall image and reputation. Reviews and backlinks go hand to hand if you have reviewed at yelp this because you have registered your website on yelp and linking your homepage there. On the other hand, when your website mentioned into big authority publications like Forbes, Entrepreneur or Business2Community.com, this also helps in developing your website online reputation.
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Make or Break Your Online Business
Backlinks are one of those factors which can make or break your online business. Other day I was watching a video on YouTube which claimed that ranking on Google without backlinks is possible. However they did not tell viewers that ranking on searchless keywords is possible with only writing a bunch of articles, But when it comes to competitive keywords you cannot beat your competition without having a better quality of links or at least having the same quality level of backlinks.
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Competitive Advantage
Building quality backlink is not a piece of cake. Earning backlinks becoming harder and harder these days. Google making new changes in its algorithm every single month or making new updates regularly. If you know the art of building quality backlinks then this might prove to be your competitive advantage. This will be particularly helpful when your competitor cannot easily copy or replace those backlinks.
Author: Usman Raza is the co-founder of Christian Marketing Experts and marketing strategist working with various brands online. He is devoted to helping small businesses bridge success gaps by providing in-depth, actionable advice on digital marketing, SEO, and small business growth. Follow him on Twitter @usmanintrotech.
