How to use keywords in your SEO strategy in 2020?

It doesn’t matter whether you are selling anything online or not, you will surely have to build a strong online presence. In the current era, being present on the digital platform has become paramount. The online platform is currently leading many industries and it doesn’t matter which type of business you are running or what is the size of your business, you will have to work towards building a strong online presence. You should know that before buying your product or service, most of the people are firstly going to search for your company online and if you will not have a strong online presence then your trustworthiness will be lost.

Well, there are many ways of building a strong online presence but SEO basically acts as the base of the online marketing strategy that you will use on the digital platform. Whether you are looking forward to just increase traffic on your website or target new customer, you will need to have a good SEO strategy in place. When we talk about SEO then it covers a lot of things and in this blog post, we are going to restrict ourselves to one of the most important parts of SEO and that is a keyword.

Just the way in which SEO is the soul of the online marketing strategy, similarly keywords are also the basic foundation strategy. It doesn’t matter which type of SEO strategy you are building or how different your expectations are from your SEO plan, everything is going to revolve around keywords and that’s why it is very important. So without any further delay, let’s go through some of the important parts that you need to know about keywords so that you can use it properly in your SEO strategy.

keyword research

Choose a mix of keywords

If you are going to use keywords in your SEO strategy then it becomes very much necessary to know about the two main types of keywords. Although keywords can be divided into many categories on the basis of their use and implementation, the two main categories of keywords are long-tail keywords and short-tail keywords. Many people think that only short tail keywords are useful and long-tail keywords aren’t that effective. But if you want to make the most of keywords in your SEO plan then you should always prefer a mix of both these types of keywords.

Short tail keywords are basically those keywords that we use only on the internet to search for products, services or for getting answers to our queries. For example, if you want to go know about a cloud vendor that offers QB hosting services then you will type ‘QuickBooks hosting company’. But in long-tail keywords, we bring in sentences that we use in a daily language like ‘The best QuickBooks hosting provider’. You will have to use short-tail keywords before its necessary for the above-mentioned search and you will also have to use long-tail keywords because of the increasing trend of voice searches.

Never overstuff keywords

One of the best ways to make your website appear on the top of the search result is to use related keywords on your website, blog post, meta description, and many other places. But one of the biggest mistakes committed by business owners is that they start overstuffing their content with keywords. You should know that there is something called keyword density and you have to keep that in mind.

Keyword density is basically the number of keywords in the article in terms of percentage. The ideal keyword density is 1% and you should always stick to this ideal keyword density. You should know that you will gain nothing by putting lots of keywords in your content and Google may even penalize your website for overstuffing of keywords as well and it might even push down your website in the search result. If you don’t want to suffer such type of loss on the digital platform then you should follow the simple rule of keyword density.

Know the trending keywords

If you have been successful on the online platform by using a particular keyword in the last year then it doesn’t mean that you will be successful in the next year with the same keyword. If you want to get expected results from your SEO strategy then it becomes very important to know which keyword is currently trending in your industry and which keyword is being used by most of the people. Well, you don’t have to do it on the basis of your guess as there are many tools in the market that can help you in knowing the trending keywords. And the best part about these tools is they are completely free for use and you don’t have to even a single dime to use them.

Author bio

Saurabh Gupta is currently working as a senior content writer at MyQBHost, a QuickBooks cloud hosting company and the two things which matter the most to him are technology and writing. Cloud computing, Artificial intelligence, cybersecurity, and managed IT service is what he loves the most.

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